Al Rashed Food Company Positions in Riyadh, Saudi Arabia – Market Research Analyst

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About the job

Overall Purpose:

Undertaking market intelligence activities almost to the point of obsession to collect information regarding the market, categories, customers, consumers, shoppers, trends, and analyzing this information to create an informed story which can form the basis for developing existing and new innovations to exceed the expectations of consumers and contribute to revenue and profit growth initiatives.

Primary Responsibilities:

• Comprehensive usage of data across user and shopper, insights, research, surveys. Deep analysis of data and creation of story from data analyzed. Identifying the gaps in the market, gaps in the plan, future sources of growth and ultimately “How to Win”
• Developing market intelligence techniques and analyzing the market in terms of competition, market size, market growth, market share, market trends, consumer insights, user insights, shopper insights, substitute products, and pricing. Turning data into analytical stories further utilized as base for recommended actions along with strategy development.
• Setting budget for Marketing Research in coordination with the Marketing Manager & Finance Department through the detailed analysis of expenses and proactive identification of forward expenses/savings. Control the financial performance of the department and keep it within the set budget.
• Preparing comprehensive clear briefs and commissioning research to optimize information gathering including writing, managing distribution of surveys/questionnaires and moderating focus groups.
• Use data driven decision making tools and controlled testing environments to study and evaluate various different product and route to market strategies, launch incentives, sampling, market penetration, pricing, incentives, retention, visibility, etc.

Ideal candidate should have:

• Bachelor degree in Marketing and/or Business Mgmt, Economics, Mathematics, Statistics, Psychology, Sociology
• 4 years of experience in a related field.
• Saudi Nationals are preferred.
• Knowledge in the use of analytics, user research and business cases to drive data based decisions to improve the overall business
• Proactive with ability to work independently across multiple groups (Internal & External) and on multiple initiatives simultaneously

Company: Al Rashed Food Company

Vacancy Type: Full-time · Associate 

Job Location: Riyadh, Saudi Arabia

Application Deadline: N/A

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